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2025 Award Winners
Honoring excellence and leadership in the AI industry.
2025 Research Award
Dr. George E. Liu
The National Association of Animal Breeders is proud to recognize Dr. George E. Liu, Research Biologist at the Animal Genomics and Improvement Laboratory, for his outstanding contributions to the field of bioinformatics and animal genomics as the NAAB 2025 Research Recipient. With more than 34 years of experience, Dr. Liu has advanced the science of genome assembly, annotation, and functional analysis, directly impacting the health and productivity of dairy cattle and small ruminants.
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2025 Distinguished Service Award
Dr. Charles E. Brown II
The National Association of Animal Breeders is pleased to announce Dr. Charles E. Brown II as the 2025 Distinguished Service Award recipient in recognition of his 35 years of dedicated service to the artificial insemination (AI) industry. Throughout his career, Dr. Brown has been instrumental in advancing animal care standards and implementing biosecurity measures that safeguard and strengthen the bovine AI sector.
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2025 Member Director Award
Bobby Robertson
The National Association of Animal Breeders is pleased to announce that Bobby Robertson, a fourth-generation cattle producer from Oklahoma, has been honored with the prestigious NAAB Member Director Award in recognition of his outstanding leadership, deep industry knowledge, and lifelong commitment to advancing cattle genetics.
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2025 Pioneer Award
Charles "Charlie" Will
The National Association of Animal Breeders is pleased to announce Mr. Charles Will, known to family and friends as “Charlie,” has been selected as the 2025 recipient of the NAAB Pioneer Award. Charlie dedicated more than 43 years to the AI industry before his retirement, leaving a lasting legacy as a pioneer in modern dairy genetics.
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Industry Peer Award Applications
Past Industry Peer Award Winners
Pioneer Award
No award given